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NuxGame introduces updated sportsbook solution

TECH AND INNOVATIONS19 Jun 2025
3 min. read
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  • NuxGame confirmed the release of its renewed NuxGame Sportsbook
  • The innovative solution delivers useful tools that benefit betting operators and enhance customer experience
  • NuxGame partners can tap into a wide variety of useful tools available via the updated sportsbook

The leading iGaming software provider, offering high-performance technology for sportsbook and casino operators, NuxGame, continues to enhance its quality products.

On Wednesday, the company confirmed the release of its renewed NuxGame Sportsbook solution, bringing enhanced and improved capabilities.

The improved sportsbook stands out with speed, scalability and enhanced capabilities

Notably, NuxGame's product features in-house trading capabilities that successfully ingest live feeds at ultra-low latency.

Moreover, the renewed NuxGame Sportsbook includes a rebuilt odds engine, enabling the odds to adjust automatically based on player behavior, volatility, as well as the flow of bets.

The release of NuxGame's improved product comes at a time when the betting vertical is expected to undergo significant growth.

Between 2023 and 2027, the value of the betting market is expected to soar to $143.73bn with projected CAGR growth of 10.09% through 2027.

With that in mind, NuxGame's clients can bolster their offering with its new sportsbook by decreasing the deployment times by 60% and at the same time cutting risk leakage by up to 18bps.

Yanina Kaplya, NuxGame's CMO, shared her excitement about the latest announcement, Casino Guru News learned from a press release.

"Operators expanding into competitive markets need fast execution and total visibility," she revealed.

Finally, Kaplya pointed out: "This software upgrade puts powerful tools into our partners' hands, such as live data feeds, in-house trading, hyperlocal content, and much more. It's sportsbook infrastructure built for speed and long-term success."

Last year, NuxGame expanded its offering with live casino games from the leading European developer of live dealer games, LuckyStreak.

The updated sportsbook offers cutting-edge features for NuxGame's partners

Thanks to the renewed NuxGame Sportsbook, the company's partners can integrate within a matter of weeks, rather than months.

The solution's interface helps handle a range of vital processes, including responsible gaming, oddsbooks, free bets and bonus logic, while at the same time, operators can boost customer retention and engagement via localized experiences.

In addition, NuxGame Sportsbook enhances user engagement with bonuses, livestream support and market-ready data feeds from leading companies within the sector, including Oddin.gg, Genius Sport and Betby.Games, among others.

A single trading console enables the operators to manage tools like betbuilder, tournament widget, quick bet, cashout and other important features.

In addition, the sportsbook offers options for promoting special offers and tournaments thanks to built-in banners.


Image credit: Pixabay.com

19 Jun 2025
3 min. read
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