How does this partnership strike you? Do you think LeoVegas and Man City make good natural partners?

In my opinion, it's a huge step forward for LeoVegas. I remember sportsbetting was still a new product for LeoVegas in 2017 when I worked there. Then they developed partnerships with Brentford and Norwich City - both played the Championship during that time. Man City is just another level. It's one of the best clubs in the world.

At the end of the day, it's all about money. It all depends on how much Leo invested into this partnership and what they'll gain from it It's also quite difficult to measure the gains, because let's say you have a new depositing player from the UK, but how do you know the player deposited because he saw the advertisement related to ManCity or because the player just saw some random online banner?

How do you know that a German player deposited at LeoVegas, because they watched ManCity playing in the Champions League or because the player's friends recommended the casino to them? It's hard to say.