I thought some people might find this interesting it is directly from the Visa Merchant Data Standards Manual:
A payment facilitator transaction that contains the Payment Facilitator and
sponsored Merchant identifiers may populate the Merchant name field with
either the sponsored Merchant name (alone), or a combination of both the
sponsored Merchant and Payment Facilitator name, using (i) the name of the
Payment Facilitator (or an abbreviation), (ii) followed by an asterisk (*), and
(iii) the sponsored Merchant name (e.g., Payment facilitator name*Sponsored
Merchant name). It should choose the name that is the more recognizable to
the cardholder.
Required
If a Cardholder accesses the website and/or application of a high integrity risk
Merchant or a high integrity risk sponsored Merchant and is then linked or
forwarded to the website and/or application of a high-risk internet Payment
Facilitator for payment, the name of the high-risk internet Payment Facilitator
must appear in the Merchant name field in conjunction with the name of the
high integrity risk sponsored Merchant.
Acquirers must prohibit agents from utilizing dynamic Merchant descriptors for
Gambling Merchants.
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