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AGS releases bespoke Hard Rock Cash Lock casino game

ONLINE GAMBLING26 Jun 2025
3 min. read
AGS Hard Rock Bet Casino
  • AGS and Hard Rock Bet Casino continue to collaborate on unique and tailored casino games
  • The latest title to arrive in the Hard Rock Bet Casino catalogue is Hard Rock Cash Lock
  • This is a second bespoke title developed by the company for the prominent iGaming operator

AGS has released a brand-new game as part of its ongoing partnership with Hard Rock Bet.

The bespoke release, Hard Rock Cash Lock, is available exclusively to players in New Jersey and will offer players the opportunity to experience a title that is not available anywhere else, while the partners have used the opportunity to create a more immersive experience altogether.

AGS goes ahead with a second bespoke release for Hard Rock Bet Casino

This new title follows the previous similar collaboration when AGS introduced Hard Rockin’ Reels, another branded title launched with the Hard Rock Bet Casino in 2024. Both games are still available in the casino, which already has more than 3,000 games, as the operator is seeking to continue gaining ground in the iGaming landscape in the United States.

Building bespoke and fully unique content is part of the way to do just that. AGS VP of Interactive Zoe Ebling has welcomed the arrival of this new title, offering players the opportunity to engage with a bespoke product.

Hard Rock Cash Lock is also a testimony to the developer’s ongoing success, Ebling explained. "By blending immersive Hard Rock themes with innovative mechanics, we’re delivering New Jersey players a seamless, standout experience," she added.

Hard Rock Bet VP Casino Rich Criado was similarly happy with the opportunity to see his company produce another dedicated and bespoke game.

"Hard Rock Cash Lock marks yet another successful bespoke collaboration with AGS, and we know our players are going to love the high-energy gameplay and unique bonus features," Criado said, highlighting the importance of adding such original content to the company’s library.

One-size-fits-all solutions do not work, says AGS

Casino Guru News recently spoke with AGS Interactive Account Manager Nicola Wallbank,who said in an interview for the publication that "there’s no one-size-fits-all solution in this space, and that’s exactly what keeps it exciting every day."

AGS has focused on developing unique and tailored experiences for prominent partners, with many iGaming operators in the United States now seeking to differentiate their portfolios and offers by adding dedicated experiences.

Several days back, Hard Rock Bet also introduced its revamped loyalty program, the Legendary Rewards Drop, as the brand seeks to connect with players and build synergies between the various channels of its offer.


Image credit: AGS

26 Jun 2025
3 min. read
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