• Goldrush Group and Play'n GO inked a new content agreement
• The former gained access to hit games from the latter, supercharging its Goldrush and Gbets brands in South Africa
• Representatives of the two companies share their excitement about the latest alliance

Online casino games provider Play'n GO expanded the reach of its leading portfolio by teaming up with the Goldrush Group brands in South Africa.

Goldrush Group expands offering with Play'n GO games

Announced on Tuesday, the new content alliance sees the latter tap into hit games provided by the former.

As a result, new customers within the African iGaming market will be able to experience hit games from Play'n GO.

Per the new agreement, Goldrush and Gbets brands will expand their offering with the addition of popular and fan-favorite games from Play'n GO.

This will bring fan-favorite hits such as Rise of Olympus 100, Fire Joker and Book of Dead, among others.

Many more hit games from Play'n GO will engage with South African players thanks to the latest alliance.

At the same time, the deal complements Play'n GO's expansion, reaffirming its position as a leading supplier of games for the iGaming vertical.

In May, Play'n GO invited players on a thrilling adventure where they seek pirate treasure in Crabby's Gold, a new 6x4 slot game that brings a range of features and 4,096 payways.

Hit games from Play'n GO will reach new players

Peter Amblianities, Goldrush Group's Head of Marketing, commented on the topic, Casino Guru News learned from a press release.

"Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za," he revealed.

Finally, Amblianities said: "Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO."

James Baxandall, Play'n GO's Head of Regional Sales Africa, spoke about Goldrush Group's solid presence in the gambling sector.

He revealed that Play'n GO is excited to fuel the growth of the leading South African operator, bringing new games to its growing player base.

"I have no doubt that globally recognized classics such as Book of Dead will perform exceptionally well with their player base," Baxandall said.

Last but not least, he predicted that the new alliance is going to "grow for many years to come."

A renowned and trusted operator, Goldrush Group has more than 20 years of experience in South Africa's gaming sector.

Besides a solid presence in the iGaming vertical, the company has a large retail presence.

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