• iGaming MarTech Amsterdam, Eventus International's latest iGaming gathering focused on marketing, is less than a month away
• The event will bring in some top talent in the field of marketing at a time when the rules of the business are changing due to technological shifts
• One of the featured participants, offering his insights ahead of the event, is Daniel Lux

iGaming MarTech Amsterdam is now less than a month away, with the inaugural event set to help boost the marketing side of iGaming.

The event, which is due on July 24-25 at the Novotel Amsterdam City in Amsterdam, Netherlands, will feature two days of focused discussions, bringing in strategic vision and engaging in meaningful transformation that is set to have an industry-wide impact.

Marketers from all over the world will come together to impart their SEO insight while ensuring that businesses stay on top of compliance as well. Ahead of the actual event, Daniel Lux, one of the featured headline speakers, had this to share with potential attendees at the event:

"Brand searches should land on the licensed operator, not on imitators. Brand protection SEOfills page one with official pages, monitors hijacks, and clears copycats, keeping regulators and players confident."

Lux has also touched – and will be delivering more insight – on other key areas such as on-page optimization, including content depth, entity markup, legal notes, and transforming JavaScript-heavy websites into a friendly SEO-ready shell, as he puts it.

He is particularly aware of the course and evolution of the iGaming market, and particularly the way Google algorithms are now switching to the integration of AI in search results, which presents fresh challenges for the industry as a whole.

"Google AI Overview rewards clear entity signals. I create them with guest articles that name the brand early, rich structured data, and frequent expert updates. After each core update, I measure impact, adjust fast, and track rivals with Linxact Lens," he notes.

iGaming MarTech Amsterdam is an ideal place to compare notes with other industry professionals, adds the expert, and says that driving acquisition, retention, and compliance tech will be among the highlight topics.

"One trip delivers proven tactics and strong partners without months of trial and error," Lux concluded, wrapping up ahead of the actual event.

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