• iGB L!VE is set to return on July 2 and host its largest event to date
• The London iGaming Week will run parallel to iGB L!VE for even more opportunities
• Attendees can expect recreational and educational events and sessions to be lined up for them

One of the world’s foremost iGaming exhibitions, due to take place next week on July 2-3, will be returning with some record-breaking attendance numbers, said Clarion Gaming, the event’s hosts. Held at ExCel London, the event’s pre-registration numbers are already 21.5% higher than they were in 2024, the event managers said.

Biggest iGB L!VE London to date, Clarion Gaming projects

The shift of venue, from Amsterdam to London, could help boost attendance as well. The recent projections put iGB L!VE on track to grow for a fourth consecutive year, with sustained and mounting interest in what is often celebrated as the best international iGaming industry get-together.

The event itself will sprawl on 22,000 square meters and include TED of iGaming, which features 30 inspiring sessions and a keynote delivered by Claire WilliamsOBE. The event will also feature the Pitch iGB, which will seek to distinguish five promising sector companies and help them raise funding and strike partnerships.

The Sustainable Gambling Zone is another highlight of the gathering, and so is the London iGaming Week, which is filled with an immersive selection of curated events, seminars, and parties to ensure that everyone attending will have a good time.

London iGaming Week will be a particularly interesting part of the experience, and it will run from July 1 – 4, offering plenty of opportunities to experience the "Cool Britannia"-themed ancillary event, featuring the iGB Affiliate Awards, EGR B2B Awards, Welcome Drinks, Canary Wharf, and not least, the London LMG Futbol Experience which will feature a live-streamed 6-a-side football tournament due to take place on July 4, 2025. The tournament is backed by the Hippodrome Casino.

Even more opportunities to learn and network

Apart from these recreational experiences, attendees will also have the opportunity to participate in networking and educational events, such as the iGB Start-Up Accelerator, the AffiliateandOperator Mixer, and Technology in Gaming.

iGB L!VE London remains committed to its core mission – to connect iGaming operators, affiliates, and tech vendors, as well as game providers, and offer them a chance to strike relationships, exchange ideas, and benefit from each other’s knowledge and expertise.

Image credit: iGaming Business