Following the release of its new Must Drop JACKPOT, we caught up with 3 Oaks Gaming’s Head of Gamification, Katarzyna Pysz, to understand how the company’s solution differs from existing options available in the market and why it’s set to further elevate the classic fruit game to new heights.
Q: Katarzyna, what inspired 3 Oaks Gaming to develop the new Must Drop JACKPOT product?
Must Drop JACKPOT was invented as an additional engagement feature to old school 3x3 fruit games. We’re aware that players have individual needs and like different game types and features, which is why we decided to spice up a classic slot with extra rewards. As 3 Oaks' strategy is to build a stable, strong relationship that grows as our portfolio expands, we want to spoil our loyal players with further innovative features, so they have many options to choose from every day.
Q: What makes the promotional feature different to existing options already available in the market?
Our Must Drop JACKPOT feature has a really appealing Las Vegas style design, taking players right into the casino floors of the slots capital city and the iconic sounds of coins falling from each machine. To build anticipation, our design team created four phases of engagement from cool, warm, hot to explosive where players can feel the jackpot drop closing up on them. After clicking on the widget, players can find a list of winners and rules that clearly state the conditions of the promotion.
Q: How is the promotional tool integrated within an operator's online platform? Is the jackpot configurable in any way?
Must Drop JACKPOT is built into the game as an in-game feature but is not located on the game server. Instead, we use the promo server to set up the desired configuration, run the jackpot and determine when it should drop. The array of jackpot parameters is advanced but ultimately it’s the 3 Oaks team who determines the desired set up. The product is set up on network level and all operators who release the first game Must Drop JACKPOT: Hot Fire Fruits automatically have the jackpot feature enabled.
Q: Why do you think Must Drop jackpots remain popular with players on a global scale?
The sheer excitement of knowing a jackpot prize must drop within a specified time period has really captured the imagination of players worldwide. With Must Drop JACKPOT, it adds an additional layer of entertainment for players and doesn't interfere with the main gameplay that individuals expect with classic 3x3 fruit slots. The jackpot amount is x4000 minimum bet and it's a generous win when it drops. Of course, the standard version of the game, Hot Fire Fruits, is still available for all players to enjoy without a jackpot prize, but we already see great interest from players in the pre-release phase.
Q: Can you share details on the future titles to go live with Must Drop JACKPOT?
We are very excited to share that the Must Drop JACKPOT feature will have its own family of games. The next title is Must Drop JACKPOT 777 Fruity Classic and will be released this summer, so players can enjoy it while sipping holiday cocktails or sightseeing beautiful places.
Q: What plans are there to develop the feature further?
Must Drop JACKPOT will have three variants. The first version added to Must Drop JACKPOT Hot Fire Fruits has a fixed jackpot amount and a dynamic timer indicating how much time is left before the reward drops. The second game - Must Drop JACKPOT 777 Fruity Classic - will incorporate a progressive jackpot where the prize value will be growing from initial seed money and will drop before the max amount is reached. The third instalment, with its title remaining a surprise, will have a time progressive jackpot where both jackpot amount and timer dynamically change to build excitement and anticipation.
Delivering three jackpots ensures that each player can discover an experience that matches their preferences, allowing us to build long-lasting relationships.
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