• BetTOM and EveryMatrix signed a new multi-year partnership
• Per the deal, EveryMatrix agreed to grant the operator access to its innovative turnkey solution
• EveryMatrix and BetTOM executives share their excitement

The leading iGaming software, content, services and solutions provider, EveryMatrix, inked a new multi-year deal, expanding its portfolio of customers in the UK.

On Tuesday, the company revealed it joined forces with BetTOM, a fast-growing betting and casino operator in the country.

BetTOM taps into EveryMatrix's turnkey solution

Thanks to the new agreement, BetTOM has gained access to EveryMatrix's full turnkey solution.

The innovative software has been proven to fuel the growth of betting and gaming operators by enabling them to make real-time and data-driven decisions.

The powerful technology from EveryMatrix will enable BetTOM to generate instant revenues by controlling its operations in real time.

The fast-growing betting and gaming operator is led by Paul Colley, an executive with solid experience in the industry.

Ultimately, BetTOM anticipates gaining market share in the UK by leveraging personalized marketing campaigns and activations.

This, in turn, is expected to attract recreational players and help BetTOM build its customer base.

The new agreement with EveryMatrix is expected to play a major role in that process and propel BetTOM's growth in the country.

The deal with BetTOM comes after EveryMatrix released its groundbreaking gamification solution in mid-May.

The innovative solution, called EngageSuite, is expected to help operators boost customer engagement by delivering an "all-in-one" loyalty and gamification platform.

Leveraging innovative technology, the company plans to grow in the UK

Paul Colley, BetTOM's CEO, shared his excitement about the latest alliance with EveryMatrix, Casino Guru News learned from a press release.

"As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential," he explained.

Colley spoke about BetTOM's growth in the UK, adding that the company identified the potential of EveryMatrix's turnkey and dynamic horse racing products, which have been proven to transform businesses.

Finally, Colley said: "We’re confident their technology will play a key role in helping us grow into a recognized betting brand in the UK."

Ebbe Groes, EveryMatrix's CEO and co-founder, was equally excited.

"We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey," he said.

Groes highlighted the dedication of BetTOM's team of experts and the leadership demonstrated by Colley, which have helped the operator grow significantly.

Moreover, EveryMatrix's boss said that BetTOM represents an "important addition" to the company's growing portfolio of partners.

Finally, Groes said: "Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence."

Earlier this year, EveryMatrix reported strong first quarter results with its net revenue increasing by 39% year-over-year to €54m.

In Q1, the company also reported solid growth of EBITDA, which soared by 27% ever-over-year to €28m.

Image credit: EveryMatrix