• 7777 gaming has launched its player-favorite games with yet another prominent operator in the Eastern European market
• Rizk Casino now features more than 100 titles by the company, as it continues to build its momentum in Serbia
• 7777 gaming is a global brand with strong content ties in Latin America, Europe, and beyond

7777 gaming has launched its content of award-winning and player-favorite games with Rizk Casino in Serbia, a Betsson Group-owned brand.

The partnership sees more than 100 titles now available to local players in the Eastern European market, offering extensive variety in a move that is celebrated as a win for both the operator and supplier, the companies shared in a press release.

Eastern Europe remains a big part of 7777 gaming’s content efforts

Rizk Casino and 7777 gaming have both been looking to further strengthen their presence in the region, and the tie-up helps achieve just that, giving an outright boost to their respective offer.

Among the titles players in Serbia and at Rizk Casino may enjoy are such options as Thracian Treasures, Devil’s Deal: Soul for Sale, Cash100 Bucks, and dozens of others, with 7777 gaming making sure that its flagship titles are tailored to the needs of local audiences.

Commenting on this opportunity, 7777 gaming CCO Elena Shaterova has welcomed the chance to see her company launch its content and products with Rizk Casino and bring the closer to Serbian players.

"This launch is not just an expansion — it’s a statement. Serbia is a thriving market and part of a region we’re deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players," Shaterova said, confident in the success of the partnership.

7777 gaming continues to expand its offer globally

7777 gaming has had a few busy months, with the supplier expanding with a number of prominent operators well beyond Eastern Europe.

The supplier did strike a partnership with SuperSport in Croatia in May, but it has grown its content footprint globally with partnerships in Colombia in April and Brazil in February.

For its part, Rizk Casino has also been consistently building up its content offer. Last year, the company teamed up with Pragmatic Play’s Smart Studio, which allows partner operators to bring a highly customized and engaging live casino experience to their players.

Image credit: 7777 Gaming