• Booming Games set to bring its library of games to East Africa
• A partnership with World Sports Betting and Odibets sees the supplier first launch in Kenya
• More markets will be covered later on in East Africa

Booming Games, an acclaimed supplier of cutting-edge online casino content, has expanded further afield in the East African iGaming market with the company signing up a partnership with World Star Betting, and its local brand – Odibets.

Booming Games focuses on East Africa with a Kenyan push

The agreement will allow the company to deliver its strong portfolio of player-favoirte, high-performing, and proven games in the Kenyan market at first, but then follow up with regional launches.

Booming Games Head of Africa, Solomon Godwin was happy to see this partnership with the prominent local operator materialize. He hailed Odibets as a strong and reputable brand that will help pave the way forward for Booming Games, not just in Kenya, but regionally.

"This deal enables us to bring our portfolio to East Africa's vibrant and promising markets. We are confident that our content will strongly resonate with players, and we look forward to a successful collaboration," Godwin said.

Booming Games has more than 100 games that have been optimized using HTML5 to ensure that players get the best possible experience out of every product. Among the available games are such titles as Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Cash Pig, and Burning Classics, to name a few.

The tie-up with Odibets is a particular win for the company, as the operator is locally regulated in the Kenyan market, giving Booming Games a legitimate entry into the highly coveted and fast-growing market.

Booming Games to reach new audiences, markets, and regions

The partnership was naturally welcomed by Odibets' Head of Marketing, Benedict Murithi, who had nothing but praise for the supplier:

"Partnering with Booming Games allows us to continue delivering top-notch entertainment to our players. Their engaging and diverse slot portfolio is exactly what we were looking for to further enrich our offering. We are excited about what this means for the future of our gaming services."

This is not the first time that Booming Games has announced a similar partnership with World Sports Betting, after the pair confirmed a deal focused on markets in Lesotho, Malawi, Uganda, Zambia, Namibia, and Congo back in March.

Image credit: Booming Games