Bragg Gaming Group and Caesars Entertainment have extended their partnership to now cover both content and technology, following previous successful collaborations between the two companies, Casino Guru News learned in an email press release.

Bragg Gaming Group continues to build rapport with Caesars Entertainment

Caesars Entertainment is keen to consolidate its footprint in the iGaming market by bringing more worthwhile content and technological solutions whereas Bragg Gaming Group has already worked on two dedicated games for the company and its brands.

Caesars, which operates Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino, is keen to continue growing its footprint in the online casino sector in both Ontario, Canada, and the United States.

The website’s US presence is focused on New Jersey, Michigan, and Pennsylvania, and the deal builds on the success of the exclusively released games - Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash.

This deal strengthens the existing rapport between the companies and adds tech solutions such as Bragg’s Remote Gaming Server, Bragg HUB and Bragg’s Fuze platform to bring an even better overall experience to players.

Bragg Gaming Group has not hidden that the deal should help it achieve a better overall financial result in 2025. Company Chief Commercial Officer Neill Whyte had this to say:

"Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship."

Whyte was keen to see the companies bring their offer closer together and emphasized his own company’s know-how and experience in building cutting-edge game solutions.

Bragg expects to leap ahead financially as a result of the Caesars online casino deal

The partnership was received in kind by Caesars Digital SVP & chief iGaming Officer Matt Sunderland who was pleased with the opportunity to see his company benefit from what he described as Bragg’s technological expertise that consistently exceeds expectations.

"We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry," Sunderland said.

In the meantime, Bragg Gaming Group has pursued international growth with deals in the Netherlands where the company launched its products with Hard Rock Casino. Elsewhere in Europe, Bragg Gaming Group teamed up with Kingsbet for its Czech Republic debut.

Image credit: Bragg Gaming Group