• ROFUS continues to steadily add to the number of self-excluded gamblers as a testimony to the platform’s efficiency
• Self-exclusion has risen in recent years, indicating that more people are aware of the option, but also that more people are realizing they need help to manage their gambling habits
• Denmark continues to push forward with tailored campaigns designed to minimize the risk to consumers

Denmark has celebrated a new milestone in the nation’s efforts to keep gamblers safe with the self-exclusion program, ROFUS, hitting a fresh milestone – over 60,000 registrations with the tool that is meant to keep players safer.

ROFUS hits 60,000 registrations milestone

The Danish Gambling Authority’s Register of Self-Excluded Players was created to ensure that players in the country are safe, but also to help track trends among gamblers. For example, the majority of players who have been excluded are younger men, as specified by the regulator on its official website.

Commenting on this new achievement, Danish Gambling Authority Director, Anders Dorph, said that it was great to see the program, which launched in 2012, achieve its intended results.

"It is gratifying that those who need to exclude themselves from gambling are using ROFUS. This shows that awareness of the tool is growing and that it fulfils an important function in the effort against gambling addiction."

The program was created in 2012 and has been gradually ramping up the number of registrants. However, there has been a significant jump in registrations over the past several years. In 2023, the regulator reported that it had hit a 40,000-registration milestone, with this number now increasing to more than 60,000 in the space of only two years.

The growing number of people registering has helped identify what groups are the most likely to be vulnerable to gambling harms, or simply, the most likely to register. 58% of all registrants were men under the age of 40.

Denmark works on tailored approaches to address gambling-related harm

Another interesting trend is that people registering under the age of 20 are represented by 96% men.

"The figures confirm a trend we have seen for several years – namely that young men are particularly at risk of problematic gambling behaviour. Therefore, we work purposefully with information in this particular group, including through presentations at youth education," Dorph explained, commenting on the results.

Denmark has been looking to actively protect consumers from gambling-related harm, and has created tailored gambling campaigns for the age groups 18-24. At the same time, the country has aggressively pushed forward with limiting the reach of offshore gambling operations, achieving a greater than 90% channelization rate.

Still, the regulator and Dorph believe that there is more work to be done.

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