• iGB L!VE 2025 highlights its involvement and commitment to player protection with Sustainable Gambling Zone
• The Zone will feature various experts and specialists who can help provide industry stakeholders with insight into the best practices
• iGB L!VE was the first industry event to set a dedicated spot for responsible gambling and feature it prominently in its format

As one of the industry’s biggest events is gearing up to roll out the red carpet next week, the hosts have also shone the limelight on the player protection initiatives and commitments that will play an even bigger role in this year’s edition.

Sustainable Gambling Zone returns stronger and bigger in 2025

The Sustainable Gambling Zone, part of iGB L!VE, and based on stand Q30, will focus on familiarizing stakeholders with the latest innovation in the vertical and also let private and non-for-profit companies such as Department of Trust, Gordon Moody, BetBlocker, Yaspa, Experian, and others take central stage.

Visitors to the dedicated Zone will get a chance to connect with specialists who deal with problem gambling, advocate for responsible and sustainable gambling policies, and are experts on mental health as well as consumer protection.

To achieve this, they use a set of personal skills as well as technological advances, with the emphasis clearly put on player safety and well-being.

Clarion Gaming Managing Director Stuart Hunter has hailed the significance of the Sustainable Gambling Zone, noting that iGB L!VE was in fact the first industry gathering to highlight and help set apart the importance of player protection.

"The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry's collective commitment to sustainability. As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief thatplayerexperience and responsible practices are fundamental to long-term success."

Portfolio Director, iGB events, Naomi Barton, was similarly excited about the opportunity to see the world-class exhibition provide a powerful platform for engagement. Bringing operators and regulators together is an opportunity to create gaming regulation that prioritizes player protection and thus allows the industry to grow.

"We remain utterly committed to supporting safer gambling and the promotion of regulated markets.The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGBLive 2025 to visit the SGZ and be part of what promises to be vital conversations," Barton wrapped up.

Earlier, Clarion Gaming revealed the full details for London iGaming Week, another prominent part of the event.

Image credit: Clarion Gaming