As the regulated iGaming market in Brazil is picking up speed, companies’ desire to distinguish themselves in the local market is moving in lockstep.

To help it pull ahead, bet365 has teamed up with Incentive Games, delivering a brand-new crash game that will strike home with audiences, Casino Guru News learned in an email press release.

Velocity offers bet365 players in Brazil a taste of bespoke crash gaming experience

Players will now have access to Velocity, Incentive Games' original crash game, which will be available to them through bet365 in Brazil. This is the first Pay to Play crash game developed together with bet365 and it stands out with its bespoke visual design and mechanics.

Incentive Games CEO John Gordon has welcomed the opportunity to collaborate with bet365 and bring a highly-tailored and personalized product to the market in Brazil, highlighting the importance of such collaborations. Gordon said:

"While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there's no better partner to introduce 'Velocity' to the Brazilian market."

This is a live game which will be subject to further upgrades and updates so that players get the best possible experience. To achieve this, the partners are leaning on Incentive Labs which consists of data and AI analysts who will garner insights into player behavior and help arrive at game-impacting decisions to be implemented in tweaks to the game down the road.

Crash games are all the rage these days

A bet365 spokesperson welcomed the opportunity to see the game take off locally and said that the company was indeed delighted to present what constitutes an amazing gaming experience for its players in Brazil.

Stakelogic recently made its debut in the vertical with the introduction of its bespoke game, Quest of Adventure, which really reimagined the crash format, and introduced an exciting Indiana Jones vibe.

Affiliate Manager for ARRISE Anastasios Ioannidis recently spoke to Casino Guru News and said that Pragmatic Play was equally bullish on the future of the crash game genre.

Not least, Casino Guru News caught up with Lucie Kadlecová, Aviatrix Chief Marketing Officer, with whom the team spoke about what sets a single crash game apart, and how this game can be the sole focus of an entire company.

Image credit: Incentive Games/Bet365