• SBEA+ Summit 2025 is only 2 months away
• The event will address all aspects of the East African gaming industry
• Interested parties have time to secure attendance for one of the most influential events in the region

East Africa’s gaming industry is set to get together at the upcoming 10th Annual Sports Betting East Africa+ (SBEA+) Summit, one of the most formidable industry events set in the region, which seeks to empower local leaders and nurture business opportunities between domestic and international companies and stakeholders.

The gathering, which is due to take place on May 20-21, 2025, at the prestigious Dar es Salaam Serena Hotel in Dar es Salaam, Tanzania will address some of the biggest innovations in the sector and explore fresh business opportunities in the context of dynamic and often dramatic changes, with technology playing a key role in shaping the future of the region’s gaming industry.

Both land-based and online betting and gaming will be touched upon at the upcoming gathering, which will focus on strategic dialogues, innovative solutions, and sharp insights about the fast-evolving industry landscape. The 10th Annual SBEA+ Summit is happy to also confirm the speakers for the upcoming gathering:

• Arnold Karanja, Managing Partner, Mwenje & Karanja Co. Advocates
• Clive Muchoki, CEO, ProSport Africa
• Daniel Grabher, Founder & CEO, ComplyGuard
• Geoffrey Muindi, Director and Lead Consultant, Betworks Consulting Africa
• George Ategeka, Co-Founder and CEO, Livesport LTD
• Harrison Ehiaguina, CEO, Easy Technology Nigeria Limited
• John Kamau Kungu, Founder, Betconsult.africa
• Joshua Araali Nyakairu, Team Lead, Gamcare Initiative Uganda
• Julius Fadipe, Business Development Manager, Siru Mobile Nigeria
• Lorien Gamaroff, CEO, Centbee
• Lucy Vivi, Head of Legal & Compliance, Velex Group
• Nandi Mwiyombella, Head of Marketing and Communication, Bank of Africa Tanzania
• Peter Mshikilwa Mukandi, President, Esports Federation of Tanzania
• Simon Pepper, Chief Product Officer, Tola Mobile Ltd.
• Thomas Buckley Opar Owuor, Lawyer/Sports Betting Business Development Expert
• Timothy Kajja, Managing Partner, Fitim Advocates
• Tracy Joy Humplick, Head of Marketing and Communications, Sportpesa Tanzania

The event itself will be taking place over two days, each of which will focus on different aspects of the experience. DAY ONE, set for Tuesday, May 20, 2025, is going to have several high-profile discussions, outlined as follows by SBEA+ and Eventus International:

• Aligning Industry Goals with East Africa's Regulatory Evolution: Harmonising Industry Strategies with Regulatory Developments to Unlock Growth Potential while Ensuring Compliance and Integrity
• Collaboration for Player Protection: How Governments, Operators, and Communities Can Work Together to Create an Ethical and Prosperous Betting Ecosystem
• What’s Next for Women in Gaming: A Closer Look at the Strides Made in Prioritising Women in Gaming and What’s Needed to Keep the Momentum Going

Then, there is DAY TWO, which will be held on Wednesday, May 21, 2025, and which will feature the following key panels and discussions:

• Beyond Speculation: Blockchain’s Overdue Role in iGaming
• Payment Solutions That Work: Addressing Payment Challenges and Opportunities in East Africa, Including Mobile Money and Alternative Payment Systems
• Innovations in Player Engagement: Exploring the Latest and Most Effective Tools and Strategies to Enhance Customer Loyalty

Eventus International is also using this opportunity to remind parties interested in attending the upcoming edition of the SBEA+ Summit 2025 that they still have time to secure their attendance. More information may be found out about the event here.

Image credit: Eventus International