• Aviatrix will now reach new players through Relax Gaming’s distribution platform
• Aviatrix has adopted a one-game-company approach, delivering strong player-engagement features
• The crash game genre is gathering momentum across the globe

Aviatrix, the developer of the eponymous world-beating crash-style game, has reported that it has signed a content distribution partnership with Relax Gaming and will join the latter’s aggregation platform that features the firm’s own as well as hand-picked third-party games.

Relax Gaming now distributes Aviatrix’s flagship crash game

This partnership will allow Aviatrix to push farther afield, bringing one of the world’s most promising and popular crash games to an even wider audience, backed by Relax Gaming’s immaculate track record as a cutting-edge distributor of the world’s best games, including many of the best no deposit bonus casino games.

Relax Gaming Head of Partnership Success Katie Fraser has welcomed this new opportunity to strengthen its portfolio of available games that add innovation and drive a differentiation factor for the portfolio, as well as help new partners access wider audiences. Fraser similarly hailed the significance of Aviatrix as a product.

"Their crashgameis packed with features that drive engagement, and their focus on player loyalty and ongoing innovation fits perfectly with what we want to deliver to our operator network. We’re excited to help bring Aviatrix to new audiences."

Aviatrix’s crash game has been one of the most successful titles worldwide, owing not only to its fun and straightforward gameplay, but also because of its developers’ commitment to building a network around it – such as the tournament functionality which offers multi-million euro prizes that are generated over time and based on player activity.

The tournament tool has been hailed as a powerful engagement and retention tool, delivering on strong results for the Aviatrix brand. For its part, Aviatrix has been working painstakingly to optimize the experience, as Aviatrix Chief Marketing Officer Lucie Kadlecová told Casino Guru News last year.

Aviatrix’s one-game approach pays off with strong momentum for its crash game

Commenting on the latest deal, Aviatrix Head of Sales, Liam Mulvaney, has similarly expressed confidence about the future success of the partnership. "Relax Gaming needs no introduction, and we’re absolutely thrilled to see Aviatrix joining their platform," he said.

Aviatrix has been looking to rapidly expand its presence in new markets and with wider audiences, as the award-winning crash game has perfectly exemplified the success of its one-game company.

To this end, the company signed a distribution partnership with QTech Games in January. Aviatrix has similarly signed an individual content deal with Betway late last year.

Image credit: Relax Gaming