• Caesars Entertainment launches first in-house online casino game
• Caesars Palace Signature Multiband Blackjack Surrender mixes branding with innovative features
• The game is first available at the Caesars Palace Online Casino NJ

Caesars Entertainment has announced the launch of its very first proprietary online casino game, which carries the company’s branding and is available exclusively on the Caesars Palace Online Casino in New Jersey, Casino Guru News learned in an email press release.

Caesars Palace Online Casino in New Jersey gets its first proprietary game

The game, the Caesars Palace Signature Multiband Blackjack Surrender, has been developed by Empire Creative, Caesars recently introduced in-house studio which will seek to introduce more unique game releases that will feature innovative and highly-customizable player experiences, offering cutting-edge features, adaptive game modes, and fresh aesthetic, as is the case with the inaugural release.

Commenting on this fresh release, Caesars Digital SVP and Chief iGaming Officer Matt Sunderland had much to say:

We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles.

Sunderland was excited to be bringing this new experience to players at the online casino. The news was met with similar excitement by Caesars Digital Senior Director of Game Products Scott Krell, who hailed the Caesars Palace Signature Multihand Blackjack Surrender game as a fantastic opportunity to mix branding with awesome gameplay features and offer an immersive and rewarding experience to players.

"Our goal is to provide a premium and tailored experience that stands out in an increasingly crowded market. Caesars Palace Signature Multihand Blackjack Surrender is a prime example of that commitment. Every element has been meticulously crafted to ensure players feel as though they are stepping into the heart of Caesars Palace to play a table game, right from the comfort of their own home," Krell added.

The game will add to the variety of available titles already available at one of the best blackjack casinos in the Garden State. Bespoke and in-house content has become the norm in the iGaming industry as companies seek to rapidly differentiate their product offerings and secure loyal player bases.

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