• LuckyStreak strengthens executive lineup with Neil Brookes as its Head of Product
• The company will now task the new hire with spearheading its product lineup
• Brookes is a well-seasoned industry veteran who spent 11 years with Inspired Entertainment

LuckyStreak has strengthened its team with the appointment of Neil Brookes, who will now assume the position of Head of Product and further enhance the supplier’s ability to develop cutting-edge live casino content from its headquarters in Riga.

LuckyStreak brings industry heavyweight to help spearhead product roadmap

Brookes is a well-seasoned industry veteran with an extensive track record in the industry and his experience will prove crucial in helping advance LuckyStreak’s commercial and product success at a time of rapid growth and climbing demand for the sector.

He comes from Inspired Entertainment, where he spent 11 years as manager of virtual sports products and Head of Product for seven years, with his day-to-day responsibilities including game strategy, design, marketing, and performance analytics.

All of these skills will prove invaluable to LuckyStreak as the developer is attempting to maintain its momentum and connect with customers and audiences. He will be particularly tasked with defining LuckyStreak’s roadmap and establishing its strategic goals, as well as overseeing the completion of those tasks.

Commenting on his appointment, Brookes had this to say: "Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit."

Brookes is entrusted with overseeing the company’s product performance

LuckyStreak was similarly pleased to welcome the veteran industry insider who has proven his mettle time and again in various high-pressure situations. LuckyStreak Co-Founder and CEO Ady Totah has said that having Brookes join the team was "great news" for the company.

"His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us," Totah said, speaking highly of the man.

In the meantime, LuckyStreak has been pushing into new and existing markets. The company teamed up with Microgame in Italy in March. Similarly, LuckyStreak teamed up with Lions Den Games in the United States.

Image credit: LuckyStreak