• Octoplay launches Jackpot Blitz with BetMGM in Ontario
• The solution was developed in collaboration to boost engagement
• 88% of players have opted into the solution since its launch

Octoplay has launched its Jackpot Blitz opt-in solution in Ontario with BetMGM. The jackpot-focused gamification element has been developed in collaboration with BetMGM and comes on the heels of a provisional license approval in Michigan.

Ontario becomes new frontier for Octoplay and BetMGM’s iGaming collaboration

The two companies have decided to expand their collaboration a step further by creating bespoke solutions that are designed to uniquely reflect on their immediate priorities and player needs, boosting engagement and retention, as well as driving further differentiation in the highly-contested North American iGaming market.

Jackpot Blitz is a tool that has already shown promising results, with 88% of players opting to try the tool since it was introduced. Owing to Octoplay’s innovative development techniques and BetMGM’s extensive player base, the new solution has been an immediate success, driving organic engagement.

BetMGM VP of Gaming Product & Content Oliver Bartlett has welcomed this opportunity, and said that the firm remains focused on boosting its iGaming footprint in Ontario, which remains one of its main focuses in North America

"Octoplayis part of our strategy to collaborate with top-tier partners to bring the best content to our players," Bartlett added.

Octoplay CEO Carl Ejlertsson was similarly pleased with the results of the solution already, and hailed the chance to see Jackpot Blitz expand to Ontario with BetMGM, adding momentum, to the supplier’s overall plans for the North American iGaming market.

Octoplay is committed to building bespoke solutions for partners

"Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top-tier gaming operators like BetMGM, we're ideally positioned to drive significant growth together in regulated markets across North America," Ejlertsson explained.

Octoplay has fast become one of the go-to suppliers for bringing bespoke content to players, offering custom-made titles. Only recently, Octoplay announced that it had introduced a fourth custom game for Flutter Entertainment, another prominent iGaming operator and brand.

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