With only a month left on the calendar, the Cyprus Gaming Show is gearing up to take place at the Cowne Plaza Limassol in Cyprus on June 11-13. The event offers a chance for industry insiders to meet and exchange know-how, as well as network with delegates from Europe, Africa, and the Middle East, putting new opportunities to them and allowing them to explore untapped opportunities.
The 6th Annual Cyprus Gaming Show promises to be a gathering to remember, with Andreas Constantinou, CEO of Pokerload, sitting down with Eventus International, the hosts, to share his impressions from the event and how it brings together online and offline business leaders and offers, as well as discuss why an omnichannel strategy can really help boost business engagement and results.
When asked why the omni-channel approach is more crucial than ever for gaming operators, he explained: "Ignoring the omni-channel approach in the digital era and globalisation that we live in, is like approaching your customers from your friends and family circle only. Omni-channels create opportunities to enhance the customer experience, engagement, and accessibility to your services, thus increasing the customer satisfaction and consequently the company's revenues."
Constantinou generously imparted his insight into key areas that can help operators avoid errors in the way they do business, especially when mixing online and offline operations. Offline operators often overlook the strengths of the physical venues they are meant to operate – "the energy created through in-person interaction, lighting, music, and personalised service."
As to what makes the Cyprus Gaming Show stand out, Constantinou said that the event brings together key regional and industry leaders, offering an unparalleled chance to network and build upon strong foundations. The speaker lineup currently includes:
As to what to expect, there is plenty. Eventus International has organized solo presentations, panel discussions, fireside chats, panel discussions, and a keynote address, all of which will be important and must-see.
Image credit: Eventus International