Push Gaming has expanded its Bulgarian footprint with the company teaming up for a content deal with Kaizen Gaming brand Betano and thus strengthening its presence in Europe.

As one of the fastest-growing markets in Europe, Bulgaria is offering iGaming enthusiasts and operators the opportunity to tap into an ample supply of games and operators respectively.

Push Gaming grows iGaming footprint in Bulgaria with Betano

Thanks to this new content tie-up, Push Gaming will consolidate its positions in an important Eastern European market while also thickening ties with a world-beating brand such as Betano.

As part of this partnership, the company will deliver some of its most noteworthy releases, among which are Big Bamboo, Wild Swarm, Razor Returns, and Razor Shark, along with Jammin’ Jars.

All of these games have been among the most acclaimed options by the studio and received on a positive note by players worldwide.

Push Gaming Chief Business Development Officer Fiona Hickey has welcomed the news and said that Bulgaria was a country that the supplier was very keen to continue growing locally and deliver on strong results, as well as team up with established operators such as Betano. Hickey added:

We know the strength of our product, and allied with KaizenGaming's prominent positioning across regulated markets, we can make the most of our regional entries. They're a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.

Kaizen Gaming Director of Product Gaming and Rewards Evangelos Dedoulis was similarly happy with the partnership and said that Push Gaming is a respected partner known for some of the finest games in the industry. Betano was certainly looking to work together with the supplier in the Bulgarian iGaming market.

Push Gaming brings the type of product to help Betano differentiate itself

He noted that Push Gaming was a company that was able to deliver the type of content that helps brands stand out and their players benefit in a significant way. "In other markets where we have integratedPushGaming's titles, the reception from our audience has been exceptional, and we expect the same in this case too," Dedoulis said.

All of this comes against a busy backdrop for Push Gaming with the company securing numerous partnerships across the board. Push Gaming has also expanded in Brazil recently, as well as Ontario.

Image credit: Push Gaming