• Expanding its licensees in the gambling industry, Hasbro signed new agreements with top gaming companies
• The company teamed up with Aristocrat Technologies, Bally's, Galaxy Gaming and Evolution
• Thanks to the new collaboration, Aristocrat Technologies will deliver new MONOPOLY-themed games, with the first titles expected to emerge early next year

The globally recognizable games, IP and toy company, Hasbro, announced several licensing deals with land-based and online casino games developers and manufacturers.

The collaboration is part of the company's "Playing to Win" strategy, which was uncovered earlier this year and seeks to increase the reach of its brands within the casino vertical.

Hasbro joins forces with Aristocrat, Bally's Galaxy Gaming and Evolution

Following a comprehensive review and market analysis, Hasbro joined forces with Aristocrat Technologies, Bally's, Galaxy Gaming and Evolution.

The aforementioned companies joined Hasbro's existing licensee, Sciplay.

The new multi-year licensing partnerships are going to bring new games, featuring some of Hasbro's most popular brands and characters.

Besides land-based slots, the licensing deals include casino table games, online casino games and online slots. The release of the first such games is expected in January 2026.

"It's official! We’re expanding our brands with a brand-new slate of multi-year casino licensing partnerships—and bringing MONOPOLY, BATTLESHIP and YAHTZEE to life across more formats than ever," reads a statement released by Hasbro.

Claire Hunter Gregson, Hasbro's Director, Gaming Relationships, shared her excitement about the latest announcement, Casino Guru News learned from a press release.

"We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor," she explained.

Finally, Gregson pointed out: "These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences."

Aristocrat recognizes the deal with Hasbro as a milestone achievement

Under the terms of the new multi-year licensing deal, which follows a comprehensive request for proposal, Aristocrat Gaming will be able to develop MONOPOLY slot games and distribute them in casinos across the globe.

The first new slot games, themed after the world-famous MONOPOLY franchise, will be released early in 2026.

Craig Toner, Aristocrat Gaming's CEO, shared his excitement about the latest deal signed with Hasbro.

"To be selected as Hasbro's land-based slots partner – after a highly competitive process – is a proud milestone for Aristocrat Gaming," the executive explained.

Moreover, Toner pointed out: "Our commitment to innovation and bold creativity sets us apart, and we're excited to reimagine MONOPOLY slot games for today's players around the globe."

Hasbro's Director, Gaming Relationships, Claire Hunter Gregson, acknowledged that the selection process made it clear that Aristocrat Gaming is the perfect fit for the MONOPOLY brand's expansion in the gaming sector.

"We can't wait for Monopoly fans to experience all new premium gaming content on casino floors," she added.

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