RubyPlay, an acclaimed studio and developer of hard-hitting online casino games, has expanded its footprint in the Italian iGaming market through a tie-up with Eurobet, one of the country’s leading casino sites, Casino Guru News learned in an email press release.

RubyPlay chooses strategic phasing of slots to expand the footprint

The deal will see RubyPlay’s ample portfolio of time-tested and player-favorite games added to the operator’s library and made immediately available to local audiences. Among the games made available are such titles as Immortal Ways Buffalo and Diamond Explosion 7s, and more.

RubyPlay sees its partnership with Eurobet as an important step forward in the Italian market, and a consolidation of the studio’s European footprint. RubyPlay has long been looking to expand locally, and Eurobet makes a perfect partner to this end.

The brand has been around since 1995, and it offers 900 points of sales as part of its physical business. Eurobet is also well-represented in the increasingly competitive Italian online casino market, standing out by virtue of its quality and robustness.

RubyPlay Chief Product Officer Dr. Eyal Loz has welcomed the chance to see the company expand into the market once again.

"We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region," Dr. Loz said, adding that RubyPlay was committed to introducing high-quality slot games through a strategic and phased approach.

RubyPlay slots are hailed by Eurobet in Italy

Dr. Loz explained that RubyPlay has been careful about what titles are introduced first, so as to help Eurobet drive stronger engagement and retention rates with local audiences.

Eurobet Gaming Director Alfredo Melloni was similarly pleased with the opportunity to collaborate with a well-established studio. The operator, Melloni explained, considered the addition of RubyPlay games as a significant milestone.

"RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers," Melloni wrapped up.

At the same time, RubyPlay has been busy strengthening its content footprint in multiple markets and with leading brands. The supplier teamed up with Gran Madrid Casino Online in Spain and with Apuesta Total in Peru.

Furthermore, RubyPlay has expanded with 711.nl in the Netherlands, increasing its European footprint as part of its broader strategy.

Image credit: RubyPlay