• EGR B2B Awards recognized SOFTSWISS' Affilka
• The leading affiliate management software platform won the Affiliate Software Supplier award at the recent event
• Affilka constantly grows its offering with the addition of useful and innovative features

Earlier this month, the EGR B2B Awards wrapped up. The prestigious event, taking place at The Roundhouse in London, UK, celebrated excellence among service providers in the online gambling industry.

The leading affiliate management software platform by SOFTSWISS, Affilka, was recognized at the recent EGR B2B Awards for a second year.

Affilka takes home Affiliate Software Supplier award from the EGR B2B Awards

On July 3, at a glamorous ceremony, Affilka won the Affiliate Software Supplier award.

The accolade reaffirms the affiliate management platform's leadership in iGaming affiliate marketing.

Moreover, the prestigious award recognizes Affilka's constant development and improvement. In the last 12 months, the platform has introduced a range of useful and innovative features.

Currently, Affilka by SOFTSWISS supports more than 450 brands across the globe.

In addition, the leading affiliate management software platform powers some 400 thousand affiliate accounts and 98m player registrations.

Anastasia Borovaya, the Head of Affilka by SOFTSWISS, shared her excitement about the latest accomplishment, Casino Guru News learned from a press release.

"Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform," the executive explained.

Finally, Borovaya pointed out: "What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success."

Earlier this year, Affilka celebrated its seventh anniversary, a milestone moment that recognized its ongoing growth and expansion.

The platform continuously grows its range of tools and features

Recently, Affilka released an update on its platform, delivering a new feature called Cross-Brand Player Detection tool.

Thanks to the innovative feature, partner operators can identify player accounts within different casino brands.

Moreover, Affilka enhanced its tools with the addition of a new Traffic Report.

Standing out with efficiency and scalability, the Traffic Report enables operators to access real-time, click-to-registration and click-to-FTD metrics backed by multi-dimensional filters.

Near the end of 2024, Affilka rolled out its Geo-Distributed Redirect tool, a feature that helps boost website visits by reducing redirect times.

Image credit: SOFTSWISS