The leading international technology company that has more than 15 years of experience in developing and delivering innovative iGaming solutions, SOFTSWISS, celebrates the seventh anniversary of its affiliate marketing platform, Affilka by SOFTSWISS.

Celebrating its seventh anniversary, Affilka by SOFTSWISS will continue to evolve

Affilka by SOFTSWISS launched back in 2018 and quickly established itself as a leading innovative affiliate management platform for the online gambling industry.

This year, the platform celebrates its seventh anniversary with SOFTSWISS highlighting a number of features and achievements reached since its launch.

Importantly, Affilka by SOFTSWISS recorded an increase in its use by iGaming operators of 37% over the last year alone.

In celebration of its seventh anniversary, the platform acknowledged that it currently delivers products supporting more than 440 brands across the globe. This signals not only the scalability of Affilka by SOFTSWISS, but also its attractiveness within the competitive iGaming industry.

Anastasia Borovaya, the Head of Affilka by SOFTSWISS, shared her excitement about the platform's latest anniversary and also uncovered plans for its future.

"We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools," the executive explained in a press release.

According to Borovaya, the platform will be strengthened thanks to the addition of "geo-specific payment methods for affiliate cashouts."

Finally, the executive explained: "We will also continue to focus on optimizing traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow."

The innovative platform offers a range of important features

Affilka by SOFTSWISS already offers a range of innovative features that cater to online gambling brands.

The platform stands out with a customer-centric design, enabling it to maximize user engagement and experience, reduce bounce rates and improve conversions thanks to seamless redirects that are 2.5 to 5 times faster.

Equally as important, Affilka by SOFTSWISS allows near real-time statistics. This grants customers of the platform, both affiliates and operators, a unique advantage to make informed decisions based on timely information.

Not unexpectedly, the platform integrates a range of payment systems, including Skrill, Cryptoprocessing, Neteller as well as bank transfers, making payouts easy and seamless. In turn, the platform's flexibility when it comes to payments makes it easier for affiliates to collect earnings.

Other notable features offered by Affilka by SOFTSWISS include its Flexible Commission Constructor.

This innovative feature, according to SOFTSWISS, reflects the growing demand for tailored commissioned structures by "enabling the creation of CPA, RevShare, Hybrid, and other bespoke models to meet diverse business needs."

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