• 711 Casino has become the latest operator to opt for Cherry Play’s subscription-based model and enhance its local library
• Both 711 Casino and Cherry Play have hailed the deal as a significant commercial moment for their local operations
• Cherry Play offers an innovative range of online casino titles with a focus on classic slots and other games

711 Casino has strengthened its content offer in the Netherlands with the casino signing a partnership with Cherry Play, an established and innovative developer of content for the sector. The partnership focuses on a subscription-based commercial model, which Cherry Play has championed to reach new audiences and customers.

711 Casino expands library range with innovative titles by Cherry Play

As a result, 711 Casino and its players will be able to access a variety of excellent games, among which are such Cherry Play success stories as Super Coin, Chef Super Bet, and more. The partnership is facilitated through Bragg Gaming’s integration platform, which makes for quick and easy launches in such arrangements.

As 711 Casino continues to gain momentum in the highly competitive iGaming market in the country. The operator has picked Cherry Play to bolster its market position and enhance its game library a step further.

Cherry Play CEO Olga Bejela was similarly pleased with the deal and said that her company was pleased to see this tie-up with 711 Casino take place.

"That711can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and, of course, for Cherry Play," Bejela added.

Cherry Play that this is the right step for the company in the local market

711 Casino Chief Operating Officer Gilles de Backer was similarly pleased with the opportunity to team up with Cherry Play as a leading studio and one that offers an innovative subscription-based commercial model that brings modern and classic slot games to company portfolios.

"A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue, which helps each game to generate," de Backer said.

Such deals, he further argued, are the difference between standing out in the market and falling behind.

In the meantime, 711 Casino has been on a tear of its own, with the company adding multiple other suppliers over the past months. Notably, the operator teamed up with Thunderkick in December and RubyPlay, shortly before that.

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