• BETER announced it expanded its sports portfolio with the addition of cricket tournaments and leagues from across the globe
• The company's expanded offering now covers approximately 2,400 matches from Australia, India, the USA and more than 30 other countries
• Popular leagues and competitions, delivering a range of betting opportunities, are now available for BETER's growing portfolio of partners

The fast-growing company that specializes in providing betting data, content and live streaming, BETER, has enhanced its sports portfolio with the addition of cricket tournaments and leagues worldwide.

The addition of official cricket tournaments complements BETER's goal to bring a dynamic and engaging experience

On Wednesday, the company confirmed that it has expanded its sports offering exponentially after inking strategic deals with leading content providers.

As a result, BETER now covers approximately 2,400 cricket matches every month, including international and national tournaments from Australia, India, the United States, South Africa, Kuwait and more than 30 other countries across the globe.

Expanding its sports portfolio, the company grants bettors access to 24/7 entertainment and allows operators to benefit from a solid 7%+ margin, enhanced by data-driven solutions and advanced trading models.

Maksym Vitushko, BETER's Sports General Manager, commented on the topic, Casino Guru News learned from a press release.

"At BETER, our mission is to deliver the most dynamic and engaging fast-betting experience, and the addition of official cricket tournaments is a strategic step that aligns perfectly with this goal," he explained.

Vitushko highlighted the growing popularity of cricket among betting operators, adding that the sport permits the delivery of a high number of micro-events, providing unique betting opportunities through innovative markets.

"This translates into more frequent betting opportunities and a richer, more exciting experience for bettors," the executive added.

Last but not least, Vitushko said: "We’re excited to bring new value to our clients’ bettors through cricket contests, and we are confident this move will significantly enhance their offerings."

Earlier this month, BETER confirmed the appointment of Adam Conway for the role of General Manager of its Esports Business Division.

Joining the company, the executive brought more than two decades of experience in the betting sector.

The extended coverage includes Tier 1, 2, 3 and 4 competitions and many popular cricket tournaments

BETER's expanded product portfolio now includes popular cricket tournaments.

The company now covers the Indian Premier League (IPL), SA20, ICC World Cup, Twenty20 Blast and Big Bash League, as well as more than 140 Tier 1 and Tier 2 leagues.

In addition, BETER's coverage includes a range of Tier 3 and Tier 4 competitions, some of which are not covered by other data suppliers.

For example, the list includes the T10 European League, KCC T20 Emerging League, Akluj Rural Championship, Minor League Cricket and KCC T20 Elite Cup, along with many more.

Early this month, BETER joined the Esports Integrity Commission (ESIC) in a move that reaffirmed its dedication to esports integrity.

The milestone achievement designated the company as a Tier 1 Anti-Corruption Supporter for ESIC, bolstering its efforts against crime and fraud in competitive video gaming.

Image credit: BETER