• Big Ticket Bonanza is the newest gamified player engagement campaign from Bragg Gaming Group
• The campaign, which is fully customizable, seeks to enhance customer engagement by bringing guaranteed rewards and scratchcards that allow the customers to participate in weekly or monthly draws
• Matev? Mazij, Bragg Gaming's Chief Executive Officer, shares his excitement about the newest gamified tool that complements Fuze, the company's marketing and promotional toolset

The leading iGaming content and technology platform and solutions provider, powering land-based and online gambling operators, Bragg Gaming Group, expanded its offering with a new gamification-led innovative promotional tool called Big Ticket Bonanza.

New gamification and engagement tool expands Bragg Gaming's offering

Described as a "new way to engage with players through multiple targeted and bespoke campaigns," the new tool complements the company's award-winning marketing and promotional toolset, Fuze.

Designed in a way to increase customer engagement, grow wagering volume and session time, Big Ticket Bonanza awards the players guaranteed-win scratchcards.

Such scratchcards can be triggered randomly while players are enjoying eligible games, such as slots, for example.

Besides awarding instant cash prizes, the scratchcards can contain raffle tickets, enabling the players to collect them and join weekly or monthly drawings for a range of prizes.

Bragg Gaming's newest gamification tool promotes player engagement and allows customers to earn more tickets by playing more casino games.

This gamification-led tool is expected to boost wagering volume without disrupting the core gaming experience, Bragg Gaming explained.

Big Ticket Bonanza launched with one of the company's trusted partners in Croatia, Senator Group.

In addition, the innovative customer engagement tool is also available to Bragg Gaming's aggregation platform, PAM and casino content platforms, promising increases in player engagement.

Big Ticket Bonanza is designed in a way to match the requirements of operators, thanks to a range of customization options

Vedran Maric, Senator Group's Head of iGaming, shared his excitement about the new collaboration with Bragg Gaming.

"Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process," the executive explained.

Moreover, Maric pointed out: "We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market."

Matev? Mazij, Bragg Gaming's Chief Executive Officer, spoke about the importance of excellence and innovation in the context of the company's growth in the iGaming vertical.

He explained that both excellence and innovation are an inseparable part of the successful journey of Bragg Gaming's partners.

"Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally," Mazij said in conclusion.

Not unexpectedly, Big Ticket Bonanza is fully customizable to meet the requirements and fit the branding of partner companies.

This customization includes color schemes, logos or other thematic elements that can ensure the tool, and its campaigns match each partner's distinct look.

At the same time, Bragg Gaming's new promotional toolset stands out as fair and transparent thanks to secure RNG-based drawing mechanisms that ensure fairness, as well as compliance.

The innovative tool also supports exportable logs, meeting requirements for auditing.

Image credit: Bragg Gaming Group