• The crypto-first sportsbook operator, Gamblr Gaming, joined forces with Altenar
• Under the new agreement, the former gained access to Altenar's innovative sportsbook technology
• The deal marks an exciting moment for the two companies

The leading sports betting and iGaming solutions and software provider, Altenar, announced a new agreement with the crypto-first sportsbook operator, Gamblr Gaming Ltd.

Gamblr powers betting capabilities with Altenar's sportsbook

The latest alliance sees the latter tap into the innovative sportsbook solution provided by the former.

By teaming up with Altenar, the crypto-first sportsbook operator anticipates enhancing the experience for its growing customer base.

Joining forces with Altenar, Gamblr will access its fully managed sportsbook solution.

As a result, the crypto-first sportsbook operator will benefit from innovative features, including Bet Insights and Bet Mentor, proven to boost customer experience.

Jason Ryan, Gamblr's Director of Sportsbook, shared his excitement about the new alliance, Casino Guru News learned from a press release.

"Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar," he explained.

Finally, Ryan pointed out: "The level of control and customization that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry."

Currently, Gamblr holds a license and is regulated by the regulatory authority for online gaming in the jurisdiction of Anjouan Comoros, the Gaming Control Anjouan.

Ultimately, Gamblr plans to continue to redefine the experience for iGaming customers by delivering a premium and luxury-focused platform that caters to VIP customers.

In February, Altenar joined forces with Immense Group.

At the time, the company agreed to deliver its sportsbook solution, powering Immense Group's offering.

Altenar's sportsbook is expected to fuel Gamblr's growth

Matthew Ferrara, Altenar's Sales Manager, shared the positive vibe and acknowledged that it is exciting to join forces with Gamblr for this particular project.

"Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook," the executive added.

Last but not least, Ferrara said: "Utilizing our extensive risk management tools, being proactive with customer segmentation and also creating custom campaigns both for the marketing and localization purposes, he and his team will truly get the most out of the Altenar sportsbook and I’m excited to watch the growth of Gamblr over the next few years."

While the collaboration is undoubtedly going to benefit the crypto-first sportsbook operator, the new alliance is also a testament to the reliability and scalability of Altenar's solutions.

The collaboration reaffirms the latter's dedication to supplying solutions that add significant value to operators of varying sizes and play a major role in their expansion in markets across the globe.

Recently, Altenar announced it extended its partnership with Starcasino in the Netherlands.

That Dutch-facing agreement saw Altenar boost the operator's betting capabilities with its sportsbook.

Image credit: Altenar