• Sheffield United Football Club and Midnite announced a new gambling sponsorship
• Per the deal, the former was designated as the football club's principal partner and its logo will appear on the team's t-shirts
• The deal covers the 2025-2026 season and marks a major accomplishment for both Midnite and Sheffield United

The fast-growing online sportsbook, Midnite, announced a new sponsorship agreement with a popular football team.

Earlier this week, the company confirmed it had joined forces with the professional football club based in Sheffield, South Yorkshire, England, Sheffield United Football Club.

Midnite brings one-of-a-kind experiences and engaging activations for Blades fans

Per the latest gambling sponsorship, Midnite will benefit from increased exposure as the football club's front-of-shirt sponsor.

Becoming the principal partner of Sheffield United for the 2025/2026 season, Midnite's logo will appear on the front of the shirts of the football club's men's and women's adult first teams.

Moreover, Midnite will benefit from exposure via the men's and women's adult first teams' training kits as well as adult replica shirts.

The sportsbook operator's logo will also be seen at Bramall Lane via home match team sheets.

Thanks to the new sponsorship, Midnite will raise awareness of its brand via Sheffield United's matchday program and social media channels.

The duo vowed to deliver unique experiences to Blades fans throughout the season.

Notably, the agreement includes Midnite Premium Seat Upgrade, an engaging activation that promises to deliver exceptional experiences for two season ticket holders.

Before each men's home league game, a drawing will take place, selecting two lucky season ticket holders who will benefit from a VIP seat upgrade thanks to Midnite.

The lucky fans will tap into a premium match experience at the luxurious Tony Currie Suite.

The collaboration will help the team better connect with its fans

Paul Fielder, Sheffield United's Head of Commercial, revealed in a statement that the football club is excited to join forces with Midnite for the 2025-26 season, Casino Guru News learned from a press release.

Moreover, the executive pointed out: "They've shown a clear commitment to working with the club and its supporters and we've been impressed by their thoughtful and collaborative approach."

Finally, Fielder pointed out: "We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way."

Jonathan Shaw, Midnite's Vice President of Growth, was equally delighted, revealing that the company feels privileged to become Sheffield United's principal partner for the upcoming football season.

"The club has a proud history and a strong connection with its supporters and we're committed to helping make this a memorable season for Blades fans," Shaw added.

According to the executive, the collaboration complements Midnite's growth in the UK and reaffirms its intention to continue to expand its presence.

"We're looking forward to working with the club and its supporters throughout the season," Shaw said in conclusion.

Besides Sheffield United, Midnite has previously engaged in other high-profile gambling sponsorships.

The company was designated as an official betting partner for the 2025 World Snooker Championship, for example.

Image credit: Midnite