• Caesars brings together two of Light & Wonder’s most popular games into a new, unique product
• The launch of Ultimate Fire Link Cash Falls by the Bay has been accompanied by various omnichannel digital and brick-and-mortar activations
• Both Light & Wonder and Caesars are confident in the success of this new product, as Ultimate Fire Link and Cash Falls have been widely successful games on their own

Caesars has launched an exclusive brand-new game developed with Light & Wonder in multiple states across the USA.

The title, Ultimate Fire Link Cash Falls by the Bay, will be available in New Jersey, Michigan, Pennsylvania, as well as Ontario, Canada, where the Caesars iGaming brands are licensed to operate.

Bringing the best of two slot games into one package

Players will have access to the new title across Caesars’ popular online gaming platforms, including CaesarsPalace Online Casino, Horseshoe Online Casino, andCaesars Sportsbook & Casino.

As to the title itself, it borrows elements from both Ultimate Fire Link and Cash Falls to create the ultimate gaming experience. The company is celebrating the launch of the new game in style, having launched a series of omnichannel activations that cover both the brick-and-mortar properties as well as their digital counterparts.

Caesars is even hosting a group of VIP Rewards members in Atlantic City to mark the rollout of the new game. Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, commented on the rollout of the new game and was happy with its release:

"Ultimate Fire Link has a well-earned reputation as one of the most iconic game families across casino floors. This exclusive online launch in four jurisdictions not only brings a first-to-market experience to our online casino players but continues to bring the excitement of our world-class brick-and-mortar casinos to our online gaming platforms."

The company also added in its official press statement that both Light & Wonder’s Ultimate Fire Link and Cash Falls were among its most popular games across North America, and as such, it made sense to come up with a product that blended their core gameplay.

This new exclusive title comes only weeks after Caesars introduced its first proprietary online game. In mid-May, the brand launched Caesars Palace Signature Multiband Blackjack Surrender, developed by Empire Creative, Caesars' recently introduced in-house studio.

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