• Incentive Games has launched its dedicated game studio to transfer its free-to-play game development experience into the RMG vertical
• The company is already planning an ambitious roadmap of releases over the next couple of months
• Existing and future clients will enjoy highly innovative games based on established best practices

Incentive Games has launched its dedicated game development division – the eponymous Incentive Studios – which will focus on real-money gaming, a new venture for the established company, which has traditionally focused on the free-to-play segment.

Incentive Games hails the arrival of the new RMG division

The arrival of Incentive Studios allows the firm to leverage its vast experience in creating high-performing free-to-play games and delivering them to global operators, and plow it into the new RMG division that will help it access new audiences and markets.

Incentive Games Chief Executive Officer John Gordon welcomed the opportunity to see his company embrace this new opportunity, and said:

"We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-moneygames.IncentiveStudios is where innovation meets performance."

Players and operators will benefit from many of the established brand legacies, while also enjoying a far more exciting gameplay thanks to the real money element added to the titles. Incentive Studios is already preparing an ambitious roadmap with the first games to hit the market in the third quarter of the year, and more information is forthcoming.

Incentive Games has, in the meantime, built its footprint across numerous jurisdictions. The company launched its ambitious Velocity crash game with bet365 in Brazil earlier this year. The company also strengthened its content footprint by reaching out to Light & Wonder and signing an aggregation deal, allowing it to reach new audiences.

Last year, Incentive Games similarly brought exclusive games to 888Africa, focusing on the crash game segment, and bolstering the brand’s portfolio of titles.

Image credit: Incentive Games