LuckyStreak, one of the leading suppliers of online live casino games, has signed a new agreement with Lions Den Games, which offers a sweepstakes gaming experience in the United States.

LuckyStreak takes another step forward in the US sweepstakes market

This new partnership allows both companies to consolidate their respective footprints in the market and benefit from world-class product and distribution capabilities.

Moving forward, Lions Den Games, which is owned by J&K Studios, will benefit from LuckyStreak’s own live dealer games along with the company’s third-party integrated content designed to further enhance the experience across the board.

Lions Den Games already sports a portfolio of more than 1,000 sweepstakes games, many of which are based on traditional casino games that are already available for real money at licensed platforms. LuckyStreak is bringing titles from Tom Horn and Red Rakes, besides its own live casino options, to further add to this variety and offer players unmatched experiences.

LuckyStreak is committed to helping sweepstakes operators achieve maximum velocity and diversify their offers.

Commenting on this fresh opportunity, LuckyStreak co-founder and CEO Ady Totah welcomed the opportunity to be teaming up with J&K Studios, as this allows the studio to continue to develop its footprint in not just the United States but the sweepstakes vertical as a whole.

"Our content offering continues to expand and we are committed to reaching new audiences through our own sweepstakes-ready live dealer and third-party games."

However, timing is everything, as the sweepstakes model has been assaulted by traditional gaming companies and the American Gaming Association, which has sounded the alarm over this model.

Sweepstakes are under assault in the United States, but companies push forward

Some states have even gone so far as to propose bans on the sweepstakes casino model, prompting a strong pushback from the sector, as well as a newly set-up body dedicated to raising awareness about the sweepstakes casino model and why it is a legitimate business.

J&K Studios CEO Kevin Greenwood has welcomed the opportunity to partner with an established company as well. He said that LuckyStreak is a valued partner to the platform, and that the company was pleased to add more enjoyable and highly detailed games to its offer.

"LuckyStreakwas a fantastic partner from the get-go, and we look forward to adding further titles to our offering in the future," Greenwood wrapped up.