B2B gaming supplier Push Gaming has made an important step forward in the North American market with the company expanding, for the first time, in the United States.
This achievement is possible through a content tie-up with BetMGM, which will be the first company to introduce the titles locally and in the country.
Push Gaming will be adding its Big Bamboo and 10 Flaming Bisons games to the operator’s game libraries, hoping to achieve immediate recognition and success.
However, the two partners have already negotiated further agreements, and Push Gaming will introduce a number of exclusive titles that will be built to help bolster BetMGM’s brand recognition and standing, tapping into MGM Resorts International’s IP as well.
Among the possible options to add to the existing game library through new and innovative content are MGM Grand Gamble, MGM Emerald Nights, Bellagio Diamonds, as well as others.
"We're incredibly excited to be live in the US, and Michigan is the perfect place to start. It's a hugely important and vibrant market, and we're proud to launch exclusively with BetMGM, one of the region's most respected and established operators," said Push Gaming COO Andy Bentley, who welcomed the opportunity to work closely with the brand.
Bentley said that this constituted a tremendous milestone for the company as well as another determined step in the North American market, where Push Gaming hopes to become an iGaming leader and the go-to supplier of content.
BetMGM VP of Gaming Product & Content OliverBartlett was similarly pleased with welcoming the new content partner, calling it an exceptional supplier and provider of high-quality games that are an instant hit with online casino players.
"We take pride in being the first operator to bringPushGaming's content to the United States, especially in a leading iGaming market like Michigan," Bartlett said.
Previously, Push Gaming also expanded in the iGaming market in Brazil, reflective of the brand’s ambitions to become a globe-trotter.
Image credit: Push Gaming