RubyPlay has expanded further into Italy’s iGaming market, one of Europe’s most competitive and most lucrative from a supplier point of view. Thanks to a new partnership with AdmiralBet, a local online casino major, RubyPlay will make its products available to even more players in the coveted business destination.

RubyPlay expands in Italy with AdmiralBet tie-up

The company is looking to expand its presence in Italy through the delivery of some of its blockbuster titles that have proven a hit with not just local players but audiences the world over. Among the titles AdmiralBet will now feature by RubyPlay are such spot-on options as Book of 8 Riches, Grand Express Action Class, #Alice in the Wild, and Go High Harvest, among others.

RubyPlay will integrate four titles a week over the coming months, gradually scaling its presence with the prominent online casino brand and operator. Among those titles are Elephant Stampede, Immortal Ways Diamonds, and Go High Fruit.

RubyPlay Chief Product Officer Dr. Eyal Loz has welcomed the opportunity to see his company collaborate with another prominent casino major in the Italian iGaming market, further consolidating the supplier’s footprint in Europe which has been expanding rapidly over the past 12 months.

"This collaboration reflects our dedication to delivering high-quality, immersive slot content tailored to the preferences of local players. We are confident that our diverse portfolio will resonate strongly with AdmiralBet’s audience and further elevate their gaming experience," Dr Loz concluded.

AdmiralBet is similarly committed to iGaming excellence in Italy

The news was similarly welcomed by AdmiralBet Casino Online Product Manager Marco Militello who said that the operator was committed to bringing the best possible content to local players, and this tie-up with RubyPlay was a chance to achieve just that.

"The combination of unique mechanics, engaging themes, and exceptional design ensures our players will enjoy a premium gaming experience, and we look forward to a successful partnership," he concluded.

Previously, RubyPlay expanded in Italy with Eurobet. The supplier similarly pursued an expansion move in the Netherlands with 711.nl.

Even more importantly, RubyPlay broke ground in the US iGaming market in January this year, opening a new chapter of its international growth story and ambitions.

Image credit: RubyPlay