• SBC Summit Malta adds the Next-Gen Sports Betting Track
• The track is taking place on Thursday, June 12, 2025
• There will be multiple high-profile panels and discussions

As SBC Summit Malta 2025 is fast approaching, the hosts from SBC Events wanted to spotlight one of the most exciting additions to the event’s agenda – the Next-Gen Sports Betting Track, which is a forward-looking series of sessions exploring tech, player behavior, and product strategies that are fueling the vertical.

High-profile discussions focused on the world of sports betting

The track is taking place on Thursday, June 12, at the InterContinental Hotel in St Julian’s, and it will feature a range of important topics and discussions, from sessions dedicated to AI integration, to emerging esports betting opportunities, and in-play betting for numerous sports.

Commenting on this fresh addition to the lineup, SBC Founder and CEO Rasmus Sojmark had this to add, commenting on the event’s importance and signature status:

"Sports betting is being redefined in real time—by new technologies, new user habits, and new content formats. This track offers a direct line into the innovations and strategic shifts betting professionals need to understand to remain competitive in an increasingly fragmented market."

The track will feature a number of interesting discussions focusing on some of the most pressing and interesting aspects of sports betting. Among those are:

• What’s Next for Sports Betting?: Billy Cook (iGaming Consultant), Simon Flynn (Sports Betting Consultant), Nika Gigashvili (Managing Director / Partner, SMH), and Nick Laconico (CEO, Megabet Plus);
• Football – Is In-Play Betting Slipping Away?: Mkhitar Kafyan (Product Marketing Manager, Totogaming), Owen Ordway (Head of Sports, Rooster), and Russell Yershon (CEO, Connecting Brands);
• Modularisation of Sportsbook Platforms – The Future of Flexibility & Speed: Kurt Carabott (Product Consultant), Sam Goodall (Senior Account Manager, Square in the Air), Denis Romanovskiy (Deputy CTO, SOFTSWISS), and Simon Westbury (Sportsbetting Expert);
• Why Betting on Esports Isn’t Dead. It’s Just Beginning: Christoffer Andersson (COO, 500.casino) and Simon Westbury (Sportsbetting Expert);
• Exclusive Sports Trading Academy, Enhance Your Betting and Modelling Skills:Jonathan Smith (Founder, Sportsbook Training Services & Sportsbook Models).

Equipping stakeholders with the means necessary for the future

With all of these discussions lined up, the event will offer an unprecedented dissection of the current landscape in sports betting and equip stakeholders with the means necessary to address some of the biggest challenges in the industry.

The event itself will also look into other important areas of the iGaming and sports betting experience, including through the Casino Evolution and Europe: Regulation & Compliance tracks, which will seek to further hone stakeholders’ understanding in key areas of the sector.

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