The leading sports betting operator and one of the oldest bookmakers in Southeast Europe, Meridianbet, announced a new groundbreaking sponsorship deal. On Monday, the company revealed it joined forces with BC Crvena zvezda, the leading basketball team from Serbia.

The terms of the new partnership designated Meridianbet as the team's official betting partner. Moreover, the collaboration saw the sports betting operator become a shirt sponsor of BC Crvena zvezda. Thanks to this new partnership, Meridianbet will benefit from prominent signage for all home games of the team. The historic sponsorship also enables the company to promote BC Crvena zvezda and at the same time engage with its growing fan base via communications channels for both Euroleague and ABA.

"The partnership represents the largest sponsorship ever secured by a private company in the history of the sport, and signals a significant milestone for both organizations," explains a statement released by Meridianbet.

Besides bringing benefits for the famous sports betting operator, the new partnership marks an important milestone for BC Crvena zvezda as well. The collaboration comes at a time when the famous basketball club continues to advance in Euroleague.

What's more, according to Meridianbet, the new sponsorship deal will enable the club to "to further enhance its performance on and off the court, as it strives to achieve even greater heights in the world of basketball."

The leading bookmaker deemed the collaboration a win-win for both, considering the new opportunities it creates. The deal also comes as no surprise, as Meridianbet has previously shown support for basketball and interest in the leading basketball club. At the same time, the sponsorship solidifies the bookmaker's leadership position and boosts the sport's growth in the region.

"We are excited to see what the future holds for Meridianbet and BC Crvena zvezda as they work together to reach new heights in the world of sports," the leading bookmaker explained in a statement.

As a leading operator in Europe, Meridianbet has more than three decades of experience. The company is licensed in different jurisdictions and currently operates in 35 countries. It offers mobile, web and retail services and leverages leading technologies.

Overall, Meridianbet has more than 700 betting shops. Besides Europe, the company operates in leading markets in Africa, as well as Latin America. Its services stand out with quality, speed, scalability and innovative technologies that help the company grow significantly in different markets.

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