• OlyBet announced a new agreement with Warner Bros. Discovery (WBD) Sports and the WHOOP UCI Mountain Bike World Series
• The collaboration saw the leading betting and gaming brand become an Official Regional Betting Partner of the Mountain Bike World Series (MTB) in France
• OlyBet is delighted to join forces with MTB

The leading gaming and sports entertainment brand, part of Olympic Entertainment Group, OlyBet, continues to grow its European presence.

Earlier this week, the company announced a new collaboration, expanding its partnership portfolio in France.

The new agreement offers marketing and advertising opportunities for OlyBet

The collaboration saw OlyBet join forces with Warner Bros. Discovery (WBD) Sports and the WHOOP UCI Mountain Bike World Series.

Per the new agreement, the gaming and entertainment brand will now serve as the Official Regional Betting Partner of the Mountain Bike World Series (MTB) in France.

The European country hosts two key seasonal events, one in Haute-Savoie and one in Loudenvielle.

The newly announced collaboration comes at a time when interest in MTB has only recently peaked.

The tour recorded significant growth in the interest toward live broadcasts of all of its events in 2024.

Fans from 76 countries across the globe enjoyed live broadcasts of those events.

In that line of thought, the deal is expected to benefit OlyBet by delivering new marketing and advertising opportunities.

The alliance between OlyBet and MTB brings excitement

Teaming up with the MTB in France, the popular betting and gaming brand will benefit from high visibility at the two events in Loudenvielle and Haute-Savoie, thanks to on-track branding.

Elevating the excitement further, the collaboration is expected to bring customer activations too.

Chris Ball, WBD Sports' Vice President of Cycling Events, spoke about the solid position of a sports betting brand OlyBet, holds in the Baltics, Casino Guru News learned from a press release.

"Their partnership with the WHOOP UCI Mountain Bike World Series puts mountain biking on par with mainstream sports and marks what we hope will be the beginning of a long and fruitful collaboration," the executive added.

Finally, Ball said: "Their investment is a clear signal that this sport resonates beyond its traditional audience and continues to attract a broader, more diverse, public."

Corey Plummer, OlyBet Group's CEO and Chairman, added: "OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists."

Moreover, the executive pointed out: "We are excited to partner with WHOOP UCI Mountain Bike Series to highlight the tremendous athletes and competitors in this sport and its sporting lifestyle."

Finally, Plummer spoke about the passion for sports that helps bring people together, saying that he is looking forward to the exponential success the collaboration would bring.

Late in November last year, OlyBet and Playson signed a new agreement in Spain.

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