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Stake names UFC champion Valentina Shevchenko Global Brand Ambassador

BUSINESS AND FINANCE07 May 2025
3 min. read
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  • UFC's star, Valentina Shevchenko, signed an agreement with Stake, becoming the brand's Global Ambassador
  • The collaboration will deliver unique activations, betting promotions and other exclusive content
  • The UFC Women's Flyweight World Champion said that it is exciting to join forces with Stake

The globally recognizable betting and gaming platform, Stake, expanded its roster of ambassadors under the terms of a new collaboration.

This week, the company confirmed it joined forces with Valentina Shevchenko, the Ultimate Fighting Championship (UFC) Women's Flyweight World Champion, who was designed as the brand's Global Ambassador.

The UFC has habitually attracted prominent figures, including Mark Zuckerberg, who is rumored to be preparing for a hexagon debut.

The activation would deliver exclusive content, tips and predictions

The new collaboration grows further Stake's presence in UFC, enabling it to reach millions of bettors and fans of the sport across the globe.

As Global Ambassador, Shevchenko will help deliver MMA betting tips, UFC predictions and updates, as well as exclusive content.

The famous fighter will also participate in unique sports promotions and wagering resources, among other activations that would cater to bettors and UFC fans alike.

Shevchenko grows further Stake's roster of successful UFC partnerships, which include activations with Merab Dvalishvili, Alex Pereira and Israel Adesanya, among others.

Only recently, Stake announced another strategic agreement.

The company celebrated the appointment of its first Global Racing Ambassador, selecting Frankie Dettori, the famous jockey with decades of experience, for the coveted role.

The latest collaboration brings excitement to Shevchenko and Stake

Akhil Sarin, Stake's Chief Marketing Officer, shared his excitement about the newly signed agreement, Casino Guru News learned from a press release.

"We’re absolutely thrilled to welcome Valentina to the Stake family," he revealed.

Moreover, Sarin said that it is incredibly exciting to see such a legendary fighter join Stake's team and predicted that this collaboration would bring the duo significant success.

"We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere," Sarin said in conclusion.

Shevchenko added: "Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand."

Last but not least, she explained: "Stake is the home of champions, and I’m excited to work with its incredible team."

Earlier this year, Stake announced its withdrawal from the regulated gambling market in the UK.

At the time, the company explained this move was part of a strategic decision.

Besides exiting the UK, Stake said at the time it plans to focus on market expansion in other important jurisdictions, including Brazil and Italy, among others.


Image credit: Stake

07 May 2025
3 min. read
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