• kwiff announced a new gambling sponsorship after teaming up with Motherwell FC
• The agreement represents the first major move for the popular brand in Scotland
• The betting and gaming brand will benefit from advertising opportunities as Motherwell FC's back-of-shirt sponsor

The leading online gaming and sports betting brand, kwiff, announced a new gambling sponsorship earlier this week.

The company confirmed it had joined forces with the Scottish professional football club based in Motherwell, North Lanarkshire, which plays in the Scottish Premiership, Motherwell Football Club (Motherwell FC).

kwiff becomes official betting partner and back-of-shirt sponsor for Motherwell FC

Under the terms of the new collaboration, kwiff was designated as the team's new official betting partner.

Moreover, Motherwell FC named kwiff back-of-shirt sponsor with the deal coming ahead of the 2025/26 Scottish Premiership season.

Thanks to the newly inked two-year deal, the popular betting and gaming brand will benefit from advertising opportunities by appearing on the club's home and away kits.

Suzanne Reid, Motherwell FC's commercial director, shared her excitement regarding the new collaboration with kwiff, Casino Guru News learned from a press release.

"Welcoming kwiff as our Official Betting Partner and Back-of-Shirt Sponsor for the 2025/26 season is the perfect way to kick-start the new campaign," she explained.

What's more, Reid pointed out: "It’s great to have kwiff behind us for the next two seasons at least, recording the club’s biggest back-of-shirt agreement. I look forward to working with them and thank them for supporting the club."

Garry McGibbon, Spryme Limited's Director, was equally excited and said: "We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans."

Finally, McGibbon pointed out: "Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters, and we’re looking forward to getting behind Motherwell in the upcoming campaign."

The sponsorship marks an important achievement for kwiff

The new deal with Motherwell FC marks a milestone moment for kwiff.

This is because the collaboration represents the first major step of the brand in Scotland.

The new sponsorship comes at a time when kwiff continues to grow its footprint in the UK too and will now reach Scottish football fans thanks to the latest two-year deal.

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