The leading gambling software development company renowned for its one-stop-shop iGaming software solutions and services, SOFTSWISS, announced a new agreement in the motorsport vertical.
This week, the company confirmed it joined forces with Eduardo (Dudu) Barrichello, a rising motorsport talent, for the 2025 FIA World Endurance Championship (WEC).
SOFTSWISS agreed to sponsor the rising motorsport talent for the prestigious world championship for automobile endurance racing.
Barrichello is a part of the Racing Spirit of Leman team and will be driving the supercar, Aston Martin Vantage AMR GT3 Evo.
The collaboration will see the SOFTSWISS brand logo appear on Barrichello's race suit and cap.
In addition, the trusted gambling industry software supplier's logo will be showcased on Barrichello's car.
Barrichello shared his excitement about the new collaboration, Casino Guru News learned from a press release.
"Racing in the FIA World Endurance Championship demands total concentration, strategic thinking, and a strong team around you," the Brazilian racing driver explained.
He added that it is thrilling to team up with SOFTSWISS, a company that shares his champion mindset.
"It’s an honor to continue the Barrichello legacy in motorsport while forging my own path with this incredible partner on board," Barrichello said in conclusion.
It was back in 2024 when SOFTSWISS first joined forces with the Barrichello family.
At the time, the company appointed Rubens Barrichello, the F1 legend, to the role of Non-Executive Director in Latin America.
Now, SOFTSWISS builds on the success of that collaboration by sponsoring Eduardo Barrichello.
Valentina Bagniya, SOFTSWISS' Chief Marketing Officer, explained that just like on the racetrack, the tech vertical requires precision, teamwork and speed for success.
"That’s why we are thrilled to partner with Eduardo Barrichello in the WEC. Building on our cooperation with Rubens Barrichello, we’re now backing a promising new racer who embodies the same competitive spirit," Bagniya added.
Finally, the executive pointed out: "We can’t wait to see Eduardo take on some of the world’s most iconic tracks, and we look forward to cheering him on as he pursues success in this prestigious championship."
Earlier this month, SOFTSWISS celebrated the 12th anniversary of its Casino Platform.
The milestone achievement recognized the platform's scalability, flexibility and ability to continue powering operators across the globe.
Before that, in January, Affilka by SOFTSWISS, the company's innovative affiliate marketing platform, celebrated its seventh anniversary.
Image credit: SOFTSWISS